Layrite Cement Clay

Never lets hair go out of style.

Strong hold with a great matte finish. An extreme high hold, water-based styling clay that delivers a clean matte finish that lasts all day. Washes out easily with water. All day incredible high hold without weighing hair down. Thickens & texturizes. Clean matte finish. Doesn’t dry, never flakes. Rework-able (no water required). Signature mild cream soda scent.

Key Ingredients: Unique combination derived from minerals and plants (Ozokerite, tribehenin, lanolin and cera alba). Chosen for their ability to deliver flexible hold.

For barbers, by barbers. But also for you. Water-soluble pomades that hold like wax but wash out easy.